A little more than a year ago I've posted something about "The information flow loop". At that point I wrote:
"If the system depends on the effectiveness of people's decisions, the whole system can be improved if you put the right information at the right place and at the right time for them."
It was valid to induce people to take the stairs and to help them in reducing their electricity bills. What about when we are in front of really critical situations? Is that valid when people are in front of the more important decision they ever have to make?
Watch this video and evaluate by yourself how meaningful this concept really is:
The Bridge of Life
85% reduction in suicide rates.